1. Original Highlight

Attributes store information about your users directly on their user profiles. They act as the data foundation for your campaigns, allowing you to segment audiences and personalize message content using Liquid (Braze's templating language).

2. Three Levels Color Coded with Question Words

Legend:
Level 1 (Core Tools) | Level 2 (Capabilities) | Level 3 (Entities & Context)

Attributes store information about your users directly on their user profiles. They act as the data foundation for your campaigns, allowing you to segment audiences and personalize message content using Liquid (Braze's templating language).

3. Game: Liquid Logic Matcher

Drag each rendered output card from the right side and drop it onto the correct user profile on the left based on the campaign code rules:

Active Campaign Liquid Code: {% if ${tier} == 'VIP' %} Hey {{ ${first_name} | default: 'VIP' }}, welcome back! {% elsif ${purchases} > 0 %} Hi {{ ${first_name} }}, thanks for buying! {% else %} {% abort_message('User inactive') %} {% endif %}
User Profile 1
first_name: null | tier: "VIP" | purchases: 0
Drop Output Here
User Profile 2
first_name: "Sam" | tier: "Free" | purchases: 3
Drop Output Here
User Profile 3
first_name: "Jordan" | tier: "Free" | purchases: 0
Drop Output Here
Available Campaign Outputs
"Hey VIP, welcome back!"
"Hi Sam, thanks for buying!"
⚠️ [ABORTED]: User inactive
Drag outputs into slots to complete the game!

4. Interactive Concept Inspector

Click on any highlighted term below to inspect what it does in Braze:

Attributes store information about your users directly on their user profiles. They act as the data foundation for your campaigns, allowing you to segment audiences and personalize message content using Liquid (Braze's templating language).

Click a highlighted term
Interactive Mode
Select any colored keyword above to learn its definition, role, and practical usage in Braze messaging.